Goodmans
Promotional VideoThe Challenge
Goodman metal works is a family run business, established in 1964, they offer full service metal fabrication and required a promotional video to showcase their extensive knowledge and project management experience in both medium and large complex structures.
The team at Goodman’s were clear that they wanted the video to reflect their service from design to completion and delivery. Their impressive machining department and their high precision cutting division offering laser, profile and plasma cutting were also required to be featured with in the video.
The Solution
After discussions with the management team we decided that we wanted to present a video that would take the viewer seamlessly through each department in a continuous motion. We decided that the best way to reflect this was through a left to right motion, which would begin with the designs being received, and travel through each of the divisions in the same way through to product delivery.
pre-production
Production
Post-Production
Views
- Awareness 65%
- Website Traffic 50%
- Conversion Rate 80%
- Increased services 120%
Client Feedback
“The video is great and we have put it on our website and in our reception area on our plasma screen. We intend to use it for an upcoming exhibition”.
Many thanks.”