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NHS SHEFFIELD

Explainer "How to" Videos

The Challenge

Sheffield Teaching Hospital NHS commissioned us to produce a series of “how to” videos, highlighting the importance of carbohydrate counting. The videos needed to convey how to accurately count the carbohydrates in food. They required the videos to be presenter led and in a kitchen environment with graphics and animation supporting the visuals.

 

The Solution

Firstly we met with the hospital team and did a recce of the teaching hospital kitchen to see if it would be viable to film in it. On discovering that staff heavily used this, we knew that filming in a live kitchen would present problems with sound and people accessing it throughout the day. So we decided to employ the use of a chroma-key (green screen) background to film the presenter in front of which would be replaced in post with a kitchen background. We then decided to to film the presenter from two angles, one facing straight on to capture the presenter and one over head to capture the action on the table. This was all put together in post with animation, graphics and music to create a series of informative videos which will be used in their teaching.

pre-production

Production

Post-Production

Views

  • Awareness 65% 65%
  • Website Traffic 50% 50%
  • Conversion Rate 80% 80%
  • Increased services 120% 120%

Client Feedback

“We are diabetes dietitians working for the NHS. We have recently worked with Mediabox Productions to complete a set of instructional videos for our patients who are learning to ‘carbohydrate count’. The team were great to work with- they were patient at every stage of the process, supportive and professional. They helped guide us in the right direction with our project, offering us helpful solutions and ideas along the way. We would absolutely recommend Mediabox Productions to anyone and will look forward to working with them again if we are allowed the opportunity in the future.

CARLY DEVIN, MARKETING MANAGER

The team were great to work with- they were patient at every stage of the process!

"We would absolutely recommend Mediabox Productions to anyone and will look forward to working with them again if we are allowed the opportunity in the future"

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