Specsavers OCT
Promotional VideoThe Challenge
Specsavers in Arnold, Nottinghamshire were celebrating their 1,000 install of their new OTC machine. They had the Mayor of Gedling and actress Sherrie Hewson visiting the store to try out the 3D eye testing machine. They required a video to capture the event and to promote the new technology for marketing purposes.
The Solution
We needed to capture the machine in use and the many benefits that this would have to revolutionise eye tests in the future. Specsavers required interviews with the store managers and actress Sherrie Hewson, as well as coverage of the Mayor attending the event. We filmed sequences of Sherrie Hewson having her eyes tested first and then interviewed her on her experience of having this done. A cake and champagne was prepared and we filmed all the staff, celebrities and dignitaries enjoying the event. We kept the video fast paced and lively to show enjoyable experience was had by all and a testimonial to the OTC machine helped with the promotion.
pre-production
Production
Post-Production
Views
- Awareness 80%
- Website Traffic 50%
- Conversion Rate 75%
- Increased services 60%
Client Feedback
We have used the video to promote how adfvanced our OCT machine is for capturing a 3D scan of the eye. Using a well known celebrity, that Sherrie Hewson is to endorse the project was an inspired idea by Mediabox and working with her and the production team on the day of filming was very professional. We would highly recommend Mediabox, very pleased, thank you.
Marketing Manager