PROJECT BRIEF

Specsavers in Arnold, Nottinghamshire were celebrating their 1,000 install of their new OTC machine. They had the Mayor of Gedling and actress Sherrie Hewson visiting the store to try out the 3D eye testing machine. They required a video to capture the event and to promote the new technology for marketing purposes.

THE CHALLENGE

We needed to capture the machine in use and the many benefits that this would have to revolutionise eye tests in the future. Specsavers required interviews with the store managers and actress Sherrie Hewson, as well as coverage of the Mayor attending the event.

THE SOLUTION

We  filmed sequences of Sherrie Hewson having her eyes tested first and then interviewed her on her experience of having this done. A cake and champagne was prepared and we filmed all the staff, celebrities and dignitaries enjoying the event. We kept the video fast paced and lively to show enjoyable experience was had by all and a testimonial to the OTC machine helped with the promotion.