Superfast South Yorkshire
Following a competitive tender process we were awarded the contract with Superfast South Yorkshire Broadband to produce a series of case study, films, animations and promotional films. This film is a compilation of case studies given by people experiencing the benefits of using Superfast Broadband in their business.
The brief for this was to create an informative fun and creative video which would discuss how the introduction of super fast broadband has dramatically improved and increased their companies access to the internet.
Following discussions with the broadband team we decided that the use of green screen would be best to film the interviews. This would then allow us to replace the background with animation and create a more digital futuristic, tech feel. Superfast South Yorkshire had re-branded their brand guidelines as part of this project and so we wanted to follow this throughout the video by ensuring that the colour scheme used reflected their brand correctly. the colours used within their logo were used throughout the animation.
Whilst going through the pre-production stage of the project we decided that the animation style should be characters struggling with slow broadband speeds in a fun way, reflecting the words that the interviewees were saying.