PROJECT BRIEF

The brief for this project was to create an informative fun and creative video which would discuss how the introduction of superfast broadband has dramatically improved and increased business output across the internet.

THE CHALLENGE

We were asked to show how small and medium sized businesses have benefited from having superfast broadband.  We needed to film three businesses in South Yorkshire who could draw on examples of how the introduction of fibre had boosted their businesses, process and workflows.

THE SOLUTION

Filming on location in South Yorkshire, we set up a green screen studio and filmed each participant against the green screen and replaced this with animation highlighted key points throughout the interview. We kept the animation segments on brand using the colour scheme and brand guidelines provided by the Superfast South Yorkshire team and animated characters who displayed the benefits they had achieved by registering for this scheme. We combined this with futuristic looking motion graphics and on screen titles.